By JOHN DALY
Producer, director, actor and musician Daniel “Malakai” Cabrera and producer-artist John “Fingazz” Stary have announced the formation of Elite Frequency Group (EFG), a boutique music label focused on developing new talent.
“EFG is a project-based music company, creating great music and curating collaborations between artists, labels, and brands,” Cabrera said. “Along with the music, we produce superb visuals, and put on experiential events.” The label also provides custom scoring.
Besides Cabrera and Stary, artists signed to the label include: Allen Paris; 9Theory; Colt.22; Scarub; OpenOptics; Lexis Janay; and D.Rae.
EFG represents the music side of Cabrera and Stary’s business. The visual side, the artistic production collective, Substance Over Hype, has been producing original and branded content for film, music videos and commercials since 2013.
Cabrera is a writer, director, and producer. Among his most recent accomplishments has been writing, directing, and producing the Two Bellmen franchise for Marriott Content Studios. Two Bellmen is an action-comedy series, which has received more than 20 million views on YouTube.
Cabrera’s projects are often a culmination of his passions and include storytelling, dance, stunts, comedy, and music from up-and-coming artists. Most recently, Substance Over Hype produced The Other End of The Earth, an award-winning short film on the festival circuit.
The piece was shot around the world and includes voiceover talents from Academy Award nominee Diane Lane.
Stary is a multi-platinum producer known for hits such as “Lean Like A Chollo” and “Summer Nights,” as well as numerous number one singles in China, Korea, and Europe.
Check out the music video directed by Cabrera and Mike Diva, “Mario Shopping Karts Edition.”
There is an event tonight, Thursday, June 28, at W Hollywood Hotel’s Wet Deck. Guests will watch video premieres on a 16-foot video wall and sample sets from EFG’s artists.