By JOHN DALY
On February 8, amateur-golfer extraordinaire Bill Murray will debut his Bill-Bottoms at the AT&T Pebble Beach Pro-Am. At the same time, they’ll launch as the newest crowdfunding project on Betabrand.com.
“Betabrand is an R&D lab for testing new designs online,” says company founder Chris Lindland, “and we’re thrilled to provide a forum for this important fashion discussion. Can Bill bring Bell-Bottoms back? We certainly hope so.”
Following projects with over 1000 designers and major brands like The North Face and Timberland, Betabrand is now working with William Murray Golf (Bill Murray’s golf line) to determine which trousers the icon will wear in Pebble Beach next week.
The fashion and golf worlds tremble with collective anticipation: Could this mark the long-awaited return of bell-bottoms as a men’s wardrobe staple?