US Rocker® covers music and pop culture from Coast to Coast. The Rocker Mags’ family of brands, including California Rocker® and East Coast Rocker®, carries content and that reaches thousands of consumers every day.
Affiliated demographics are in the leisure categories. With California Rocker social media and East Coast Rocker, the ROCKER brands generate more than 550,000 daily impressions, maintain consistently high index rankings in the search engines, and enable seamless social media connections.
US Rocker’s Areas of Coverage
By staffing concerts of musicians on the rise and veteran rockers, US Rocker brings an indisputable appeal to local and worldwide viewers and has 10 years of growth and metrics to prove it.
US Rocker is not only beloved in the big cities but all over the world. In the US, it’s a staple of regular viewers in California, Texas and New York and Chicago, with returning users in additional top domestic markets. Those outside of the U.S, in Canada, UK-Europe and Australia comprise almost one quarter of the engaged and regular consumers and viewers.
US Rocker, East Coast Rocker and the California Rocker YouTube Channel Drive Hundreds of Thousands of Weekly Impressions
US Rocker also puts together playlists and social media promotions, using the best from a professional team of photographers and reviewers.
The Rocker websites have won First-Place awards for writing and photography from The Los Angeles Press Club, The National Arts and Entertainment Awards, The Lucie Awards, The Southern California Journalism Awards and regularly top various “Best Magazine” lists. The brand has won awards in categories such as “Best Social Media,” “Best Blog” and “Best Website.”
Mimi B., Creative Director
Mimi B. is a visual designer and 3D illustrator who incorporates her love for aesthetics into her artwork. Mimi is a multiple award-winning artist and designer.
“I wear a lot of hats, and when necessary I know which ones to take off and put on,” she says. “With that, I have a background in UX, UI & Web design, with a focus on Visual Development. Growing up on both coasts of the United States, I’ve been fortunate enough to learn how to communicate and work with all sorts of clients. Using my education to create data-informed designs, I consistently work towards producing inclusive and detailed-oriented work for viewers enjoyment.
Ava Liversidge
Music Reviewer
Ava Liversidge is a Los Angeles native and avid music lover and writer.
She is forever inspired by rock n’ roll’s history in California and spends most of her days going to shows, supporting smaller bands, listening to music, or researching musicians.
She also has work featured in a variety of journals and magazines with a range encompassing everything from philosophy to rock n’ roll.
Notes From Vivace
Photographer and Reviewer
Notes from Vivace has this strange dichotomy of loving to photograph local bands as well as the occasional touring band, but at the same time listens to a lot of classical music.
He enjoys photographing club shows at Los Angeles venues such as The Redwood Bar, The Smell, and Zebulon just as much as photographing a show at the Fonda Theatre, Lodge Room, and Greek Theatre. You’re just as likely to see him at a punk show as you are to see him at an Americana-Country, singer-songwriter, and experimental show. He’s been shooting the Los Angeles music scene long enough to have fond memories of lost venues such as the Echo Country Outpost, Echo Curio, The House of Machines, and The Satellite (most definitely The Satellite).
You just might see him speed walking along the cement banks of the LA River, watching a movie at the Laemmle Theater, or hanging out at a Farmers Market. Or you might catch him at his real job, which can’t be mentioned, because it is way too boring.
Alyson Camus
Los Angeles Photographer and Reviewer
Alyson Camus attends more shows in one week than most people attend in a year!
She is a music expert and loves the local scene, attending shows at her favorite venues like the Echoplex, the Echo, the Satellite and others.
Alyson also works for other publications and websites. You will find Alyson stage-side at most of LA’s music events.
Barry Levine
New York City Correspondent and Reviewer
Barry Levine writes on popular culture, music and entertainment. He has authored books for Penguin/Random House and Hachette, and his writing has appeared in the New York Times, The New York Daily News, The Guardian, Esquire and Forbes.
Barry has appeared in film and TV documentaries for CNN, Hulu and Peacock, and has been interviewed on ABC Good Morning America, CNN Anderson Cooper and Stephen Colbert Comedy Central. In a June 2024 feature in the New York Times Style Section, he was referred to as a “swashbuckling” journalist.
Heather Harris
Contributing Photographer, LA
Heather Harris’ award-winning photographs of musicians have been published in Rolling Stone, MOJO, Billboard, Los Angeles Times, Rock&Folk, Creem, Music Connection, Warner Brothers, Penguin Books, St. Martins Press and many more. Her work includes many of the most important figures in rock that came through her native Los Angeles throughout the past four and a half decades.
Rick Schindler
Music Reviewer
Rick Schindler is an award-winning journalist who has written and edited at NBC News Digital, TV Guide and elsewhere. Rick is a great writer who covers music, television and comics, his longtime interest.
He is also an author and wrote the widely acclaimed Fandemonium: A Comic Novel. Rick is based in New York City.
Ames Flames
Roadie and writer
Ames Flames is the “Roadie to the Stars,” having worked with many of the mainstays of Rock N Roll, including The New York Dolls.
Ames has amazing stories to tell of his time on the road and he’s friends with the best in the biz. Check out his writing and his award-winning interview.
Melanie Smith
Manchester UK Correspondent
Manchester, UK-based Melanie Smith has developed a brilliant reputation as rock photographer and music devotee.
She is US Rocker’s Manchester, UK-based correspondent and she has made a career out of her talent and keen eye.
Melanie elegantly captures the performances of major rock acts as well as live events, festivals, theatre and ballet.
See her Melanie’s work at her online portfolio, Mudkiss Photography
Sylvia Borgo
Photographer and Reviewer, San Diego
Sylvia Borgo is a Southern California based photographer with nine years of varied experience; shooting concerts in small, dark clubs to mega-festivals.
Her work has been featured on US Rocker, California Rocker, ListenSD, So Cal Music Today, Owl and Bear, Gig Photographer, and The Way That He Sings.
Silvia Paveri
Photographer
Silvia Paveri is a New York City- based photographer whose work has run in Guitar World, Premier Guitar Magazine and many other publications. Born in Milan and raised in a small town in northern Italy, she moved to the United States in 2011.
Silvia started her photography journey in 2009 in Italy, mainly photographing concerts and festivals. Music photography has always been her main passion.
“Moving to the United States brought a lot of satisfaction in my photography career,” she says. “I love rock and metal music but after moving to the United States, country music started to grow on me and I am now a big fan of it. I am an outdoor enthusiast and I do a lot of nature photography as well but If you see me at a show, rest assured that my Nikon will be there with me.”
Kailey Harvey
Contributor
Kailey Harvey is a “left handed classic rock junkie” who digs writing about music for whoever wants to read it, as she says.
She loves the small, independent musicians and bands and wants to support the young people.
Kailey loves traveling and spends most of her time attending shows.
In Memoriam
Dan MacIntosh
Music Reviewer
Dan MacIntosh is an experienced reviewer and critic whose work has run in a range of local and national online and print publications.
He enjoys reviewing live events as well as recorded music. Dan’s reviews have run in Inland Empire Weekly, Paste, Mean Street, Chord, HM, Amplifier, Inspirational Giftware, Stereo Subversion, Indie-Music, Soul–Audio, Roughstock.com, Country Standard Time and Spin.com.
Luis Moreno
Photo Editor
Luis is a true SoCal native. He was raised in Pasadena where he attended Van Halen garage parties and spent weeknights at nightclubs on the Sunset strip like Gazzarri’s, The Roxy, and Whisky-A-Go-Go.
Luis has more than 10 years of experience capturing images and reviewing bands, and besides US Rocker, his work has appeared in FLOOD magazine, The Myriad, and other publications. His photos have been displayed at Guitar Center in Redondo Beach and various colleges in Southern California.
Additional Personnel:
Harriet Kaplan, Reporter and Reviewer
Harriet Kaplan has written for a range of music and non music publications. In addition, she is a talented photographer. Her musical taste runs the gamut, but she is particularly fond of new alternative and punk genres.
Bob Busby, Reviewer
Bob Busby is a veteran music reviewer and has attended thousands of concerts. He has an excellent eye for new talent and loves a good show. We are fortunate to have his talents at CaliforniaRocker.com
John Daly, Reviewer-Editor, California Rocker
John Daly is a music writer and editor who relocated to Los Angeles from Fresno, Calif. He was named reviewer-editor of California Rocker in 2020. John lives for the music. He has a B.A. in Digital Communications and a passion for telling the story.
“I want to tell the story of music the way no one else can,” John says. His taste in music runs the gamut and you can usually find him in the pit at the festival of the week. All this and another plus: He is an avid fan of The Beatles and has been writing for California Rocker and East Coast Rocker for five years. Contact him at [email protected].
East Coast Rocker:
James Balboni, East Coast Photojournalist
James Balboni is a prominent photojournalist who covers a range of beats on the East Coast for East Coast Rocker and on the West Coast for California Rocker. In addition to rock and roll, James is a fan of technology and aviation.
Tracy Ketcher, NY Photojournalist
Tracy Ketcher is a well-known photographer in New York City circles. She covers major entertainment events for CaliforniaRocker.com and EastCoastRocker.com.
Dottie Paris, East Coast Contributor
Dottie Paris covers technology and innovations in music. An excellent reporter and veteran writer, Paris loves music, the beach and in-depth interviews.
“Making it in the music business is tough and I appreciate all musicians,” Dottie says. “I appreciate all musical efforts; I may not like everything I hear but all musicians receive my support.”
Donna Balancia, Chief Content Curator
U.S. Rocker is one of several online destinations for news and promotions founded and created by publisher and promoter Donna Balancia. U.S. Rocker’s parent company Balance Marketing and PR creates social media, publishes websites, produces live events, and creates news articles and brand campaigns for a range of corporations, individuals, destinations and entertainment venues. Contact Donna at [email protected].
For more information about US Rocker
Emails
Donna Balancia: [email protected]
John Daly: [email protected]
For advertising contact [email protected]
The physical address for US Rocker:
U.S. Rocker
9903 Santa Monica Blvd. Suite 506
Beverly Hills, CA 90211
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