By JOHN GRAFMAN
Have you got what it takes to play the NAMM Show?
The National Association of Music Merchants’ convention takes place at the Anaheim Convention Center in California each January. The “noteworthy” organization is putting out the call for performers now.
The NAMM Show 2027 is set to run from January 26 to January 30, 2027, with the main exhibit floor open January 28–30.
Applications are being accepted through September 16 for featured musicians to perform at the NAMM Show.
Performers and acts are requested to submit an application to take center stage on one of the stages at the NAMM Show.
Last year’s show left an indelible mark on those in attendance. The numbers tell the tale: more than 60,000 attendees from 122 countries, regions and territories gathered last year at The NAMM Show, according to NAMM data. Roughly, that translates to $9.8 billion in buying power, the group says.
According to the NAMM data, 90 percent of attendees at this trade show said they saw the brands they came to see, and 92 percent of exhibitors reported connecting with their target audience. Those are definitely numbers to flaunt.
International attendees last year exceeded 8,650 individuals, representing every major market around the globe. Of those, Europe accounted for 34.6 percent, Latin America at 23.1 percent, and East Asia at 22.9 percent.
In related news, also taking place during the NAMM Show week, the She Rocks Awards will honor Kiki Wong of The Smashing Pumpkins, Victoria Williams, and Melissa Manchester and the event will be co-hosted by Samantha Fish. Additional honorees, performers and special guests will be announced in the coming months. The She Rocks Awards will be held Saturday, January 30, 2027.
For attendee, exhibitor and visitor information go here.
Check out video of the NAMM Show here: