Deep Purple Preps for Release of New Album with Colorful Video, ‘Guilt Trippin” – Watch

'Guilt Trippin'' is the new track + video from Deep Purple - Courtesy

Deep Purple has produced a video to accompany the single “Guilt Trippin’”—just days ahead of the worldwide release of the new studio album “SPLAT!” out July 3 on earMUSIC.

“Guilt Trippin’” features one of Ian Gillan’s memorable vocal performances. In one of “SPLAT!’s” amusing stories, “Guilt Trippin’” imagines God and Charles Darwin sharing a drink in a pub, reflecting on how things on earth have not exactly worked out according to plan.

The accompanying video follows a fly and a sycamore-seed spaceship on a wild ride through the increasingly absurd and dreamlike world of “SPLAT!.”

“The song starts, and I’m in the studio. I don’t have any words for it yet,” Gillan said. “So I just start screaming. It was the pure joy of yelling it. I vowed when I was 40 that I’d stop screaming by the time I was 60. Now I’m looking back and thinking, ‘Whatever happened to that?’ So we’ll give it a go.”

Deep Purple —Gillan, Roger Glover, Ian Paice, Don Airey, and Simon McBride—are on a major run of European summer dates before the “SPLAT!” World Tour heads to North America.

Tickets are available via Deep Purple’s official website.

Order “SPLAT!” and merch here.

Check out ‘Guilt Trippin’ here: