Stratocaster celebrates 60th
By DONNA BALANCIA

Fender Plays on Without President Bob Roback

EXCLUSIVE: Fender plays on without President Bob Roback By Donna Balancia California Rocker has learned President Bob Roback is no longer with Fender Musical Instruments Corp. When California Rocker reached to do a story on […]

California Rocker Fender Guitar Corp. Bob Rodack
By DONNA BALANCIA

Bob Roback Joins Fender as President

LOS ANGELES — Bob Roback has been named President of Fender Musical Instruments Corp. and will open a new Los Angeles-based office for the company. Mainly known as co-founder of Dashbox and former Head of […]