A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to follow.
Recognizing new opportunities to reach and engage with these audiences, national and local advertisers are shifting budget into Internet radio services. At the same time, new technologies such as Interactive Audio Ads are also emerging to take advantage of voice-activated consumer engagement and conversion opportunities.
“The Internet Radio Revolution Has Arrived” outlines how a combination of changes driven by platforms, services, audiences and advertisers is reinventing audio.
